What's the future for wine crossover styles?

Wines aged in bourbon barrels and wine-flavoured beers are appearing on shelves. Jeff Siegel explores the wine crossover.

Treasury Wine  Estates has aged  a number of  wines in  spirits barrels.
Treasury Wine Estates has aged a number of wines in spirits barrels.

Jeff Kross, who owns Newton Wine & Spirits in upstate New York, isn’t quite sure what his younger male customers see in red wine aged in bourbon barrels – products like Fetzer’s 1000 Stories Zinfandel and Treasury Wine Estates’ Beringer Bros Bourbon Barrel Aged Cabernet Sauvignon.

“I am surprised by its popularity,” says Kross, who sells enough of the wines so that he has noticed who is buying it. “I’m a more traditional wine drinker, and I just don’t like that style. It’s too over the top, too big and bold. But the younger people, they seem to like it. They seem to be new wine drinkers, and this is the kind of thing that gets their attention.”  

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