Soave at the crossroads

Soave is one of the great white wine regions of Italy. But it’s a struggle to get consumers to recognise this. Simon J. Woolf reports.

The Castle of Soave on Tenda Hill  dates back to the Middle Ages. (Photo: isaac74 - stock.adobe.com)
The Castle of Soave on Tenda Hill dates back to the Middle Ages. (Photo: isaac74 - stock.adobe.com)

The wine trade has its favourite tropes, often clinging onto them far beyond their sell-by dates. German Riesling and Sherry are the unsung heroes that consumers “just don’t get” is a popular lament that nonetheless carries a positive spin – seemingly, no wine professional ever has a bad word to say about either.
 

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