Sauvignon Blanc raises Touraine

AOP Touraine is on the rise, thanks to ever-increasing demand for Sauvignon Blanc. Rebecca Gibb MW explores the region. 


Hailing from a valley overflowing with Renaissance châteaux, the sixth generation of one of Touraine’s leading négociants must have wondered if a career in wine was a good decision in 2009. “I worked in Nicolas on Kensington High Street for the summer and sold wine to French people. I spent three months in a hostel – the bedbugs were terrible. I slept with the lights on, sleeping in my clothes.” Nevertheless, sales of Famille Bougrier enjoyed a boost in-store that summer. Now in his late 20s, Nicolas Bougrier, the sales director of Famille Bougrier, is one of the next generation charged with managing the Touraine appellation’s future. 

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