Hailing from a valley overflowing with Renaissance châteaux, the sixth generation of one of Touraine’s leading négociants must have wondered if a career in wine was a good decision in 2009. “I worked in Nicolas on Kensington High Street for the summer and sold wine to French people. I spent three months in a hostel – the bedbugs were terrible. I slept with the lights on, sleeping in my clothes.” Nevertheless, sales of Famille Bougrier enjoyed a boost in-store that summer. Now in his late 20s, Nicolas Bougrier, the sales director of Famille Bougrier, is one of the next generation charged with managing the Touraine appellation’s future.
Sauvignon Blanc raises Touraine