Wine nights in Bangkok

Thailand’s wine scene is booming, says Debra Meiburg MW. She reveals what people are drinking, and who the taste makers are.

(Clockwise) Sethisakko, Wachtveitl, Chitrakorn, Lohitnavy
(Clockwise) Sethisakko, Wachtveitl, Chitrakorn, Lohitnavy

Bordeaux and bold Shiraz are safe choices in Bangkok’s high-end wine world, while new wine styles and movements must tussle with cocktails for a place in the spotlight. Wine culture is slowly unfurling in Bangkok’s restaurants and wine bars, with on-trade sales firm, but retail sales are climbing as supermarkets and chain stores make everyday wines more accessible.. 

According to market research provider Euromonitor, Thai wine sales registered double-digit growth in 2018 in volume and value terms, rising 13% to 27ML. Still red wine captured 85% (23ML), of the Thai market, with big spenders favouring full-bodied French Bordeaux. In 2023, Euromonitor estimates Thail sales will record a compounded annual growth rate of 8% to exceed 40ML in volume.

Appeared in

For full access...

Please log in or register now»               No subscription?  Try out our free 14 day trial»

Latest Articles