Bordeaux and bold Shiraz are safe choices in Bangkok’s high-end wine world, while new wine styles and movements must tussle with cocktails for a place in the spotlight. Wine culture is slowly unfurling in Bangkok’s restaurants and wine bars, with on-trade sales firm, but retail sales are climbing as supermarkets and chain stores make everyday wines more accessible.. 

According to market research provider Euromonitor, Thai wine sales registered double-digit growth in 2018 in volume and value terms, rising 13% to 27ML. Still red wine captured 85% (23ML), of the Thai market, with big spenders favouring full-bodied French Bordeaux. In 2023, Euromonitor estimates Thail sales will record a compounded annual growth rate of 8% to exceed 40ML in volume.