Gripped by ganbei culture, Guangzhou’s wine scene is awash with dry, fruit-driven reds. But scratch the surface and you’ll discover consumers are focused more on value and flavour than their label-loving 
cousins in Shanghai and Beijing. China customs data from 2017 shows Guangdong province, which includes the cities of Guangzhou and Shenzhen, ranked number one out of 10 Chinese regions in terms of wine imports by value, as well as having the top average price. A region of traders, Guangdong is a vast gateway for large volumes of affordable wine intended for distribution not only in southern China, but also western China, encompassing Sichuan, Chongqing and Guizhou provinces.