Meet Ontario’s wine buyers

Canada can be a lucrative place to do business. Michaela Morris explains how the country’s biggest market works and who its buyers are.

Ontario, Kathy Cannon, Sebastien Le Goff, Jordan Alessi
Photo: Simon Velazquez - Fotloia.com; Kathy Cannon, director of European wines and destination collection, VINTAGE; Sebastien Le Goff, vice-president of service and head sommelier, Cactus Club; Jordan Alessi, director of guest experience, Chase Hospitality Group

The first key to unlocking the mysteries of doing business in Canada is understanding that its ten provinces and three territories are separate markets. Each has its own distinct liquor control board or commission that operates according to a unique protocol. What holds true for one province doesn’t necessarily apply to the next.  

With more than 14m people, Ontario is the most...

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