John Casella’s parents, Filippo and Maria Casella, migrated to Australia from Italy in 1957. In 1965 they established a vineyard at Yenda, in New South Wales’ Riverina region, a warm, irrigated agricultural area. In 1994, John Casella took over what was then a bulk business, moving it to branded wines. [yellow tail], released in 2001, has been one of the great commercial success stories of the 21st century. Released at $6.99, [yellow tail] was one of the first wines to take this category seriously, offering drinkers sound, quality wine at an affordable price. Today, [yellow tail] sells more than 12.5m cases a year.