Pierre-Emmanuel Taittinger steps down from Champagne Taittinger

Pierre-Emmanuel Taittinger, who brought the eponymous Champagne House back into the family, has passed the company on to the next generation.

Vitalie and Pierre-Emmanuel Taittinger
Vitalie and Pierre-Emmanuel Taittinger

Pierre-Emmanuel Taittinger has stepped down as president of Taittinger Champagne, effective 31 December 2019.The new president is his daughter, Vitalie Taittinger.

“I have dedicated more than 45 years of my life to Champagne and the House that bears our name and history,” said Pierre-Emmanuel Taittinger in a statement. “These last 13 years have undoubtedly been the most effervescent, the most exhilarating of my career at Taittinger.” He added that he has never seen Taittinger so true to the values he upholds. “I can hand over the reins, secure in a sense of accomplishment.”

Taittinger remains one of the few top Champagne Houses that is still in family hands. In 2005, the Taittinger hotel and luxury goods group was bought by American private equity fund, Starwood Capital Group. They put the Champagne House on the market in 2006 and bidding quickly become fierce, with India’s United Breweries putting in a big. According to a Wine Spectator report of the time, members of the Taittinger family were able to buy back the Champagne house, in conjunction with Credit Agricole. Pierre-Emmanuel Taittinger, who was deputy managing director at the time, played a key role in the negotiations.

Now based in Reims, Taittinger was founded in 1734 by Jacques Fourneaux. In the middle of the twentieth century, cellars were established in the Abbey of Saint-Nicaise which was built in the 13th century on Roman chalk pits. 

Vitalie Taittinger has worked for the House for 12 years and holds the role of director of marketing and communications. She will be supported by general manager Damien le Sueur and her brother Clovis Taittinger, who will be promoted to general manager.

Damien le Sueur will now ensure the smooth coordination of all the moving parts of the business, including vineyards, supplies, production and business. Clovis Taittinger will take charge of sales and marketing.

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