Young Brazilians take to wine

Brazil, one of the world’s largest economies, is slowly emerging from an economic crisis, a glass of wine in hand. Marcelo Copello reports.

Photo by Agustín Diaz on Unsplash Copy
Photo by Agustín Diaz on Unsplash Copy

Young people in their twenties and thirties dance to electronic music, each holding a plastic cup. So far nothing new – except that inside the cup is wine.

The scene took place in August at the Rio Wine and Food Festival, which is now in its seventh edition. It brought together 70,000 wine lovers, most young people who until recently had not drunk wine, and who look at it very differently from their elders.

It’s a sign of how wine consumption in Brazil is changing, growing and diversifying. 

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