When the wine tourists come

Wine tourism can cause issues ranging from choked highways to reputational damage. Jim Clarke looks at how US regions manage the situation.

Yountville Station Stop, California
Yountville Station Stop, California

Wine tourism is big business in the US. In September 2017, WineAmerica, the National Association of American Wineries, released an economic impact study that estimated 43m tourists visit US wineries each year, generating $17.6bn in revenue for local communities. For the communities and the wineries themselves, tourists and their wallets come with challenges: across the US, wineries and local governments are working to creatively channel the flow of visitors to make it as manageable as possible for everybody.

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