Smoothing the wine tourism curve

Tourism is a fast growing sector of the wine industry. But how do you avoid too many visitors at one time, and not enough at others? Felicity Carter finds a lucrative solution.

Robin Shaw, Wine Tourism Australia
Robin Shaw, Wine Tourism Australia

Every winery with a cellar door has experienced it: the rush of visitors when there aren’t enough staff to serve them. Or staff with nothing to do because nobody has come. Managing the flow of visitors is one of the key challenges for wine tourism.

One solution, according to wine tourism experts, is ‘bookable product’. 

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