Japan's sparkling wine market

The Japanese have a strong interest in sparkling wine. Roddy Ropner looks at what they’re drinking.

(Clockwise) Makoto Abe, Haruhiko Arai, Silvano Brescianini, Shigeru Hayashi
(Clockwise) Makoto Abe, Haruhiko Arai, Silvano Brescianini, Shigeru Hayashi

Sparkling wines are enjoying a prolonged boom in Japan. Imports rose from 32m bottles in 2010 to 48m in 2018; France, Spain, Italy, Chile and Australia together account for 98% of imports. Growth rates are slowing but overall demand is firm, and while it is estimated that sparkling wine constitutes 15% of all wine imports by volume, it represents 30% of the market by value. 

Old World on top

 

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