Where the somms add up

TEXSOM has become the premier event for sommeliers. Treve Ring went to the 2017 edition, where she caught up with the founders.

TEXSOM pioneers James Tidwell and Drew Hendricks flanked by their ProWein partners Marius Berleman and Eva Rowe.
TEXSOM pioneers James Tidwell and Drew Hendricks flanked by their ProWein partners Marius Berleman and Eva Rowe.

What would draw America’s top wine professionals, most in suits, many self-identified with sommelier pins, to Dallas, Texas, in the middle of the blazing August heat? It turns out it’s not the barbecue, though there is plenty of that too. It’s the opportunity to taste with and learn from Master Sommeliers, Masters of Wine and other wine experts from around the globe at what has become one of the top wine conferences in the world — TEXSOM.

Every August the wine cognoscenti converges on the Four Seasons Resort and Club Dallas at Las Colinas for an intense few days of competition, certification and seminars, fleshed out with networking dinners, walkabout tastings and hospitality suites. The who’s who of America’s wine industry is here and, in recent years, there’s been a very strong global showing as well, capped with the announcement in July 2017 that ProWein has backed the event as a major sponsor. The alliance has affirmed that TEXSOM, a dozen years after its humble beginnings, is a major force in the global wine trade world. 

When co-founders James Tidwell and Drew Hendricks came up with the idea for TEXSOM ...

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