ProWine comes into its own

ProWine Shanghai initially got off to a slow start, reports Robert Joseph. But the 2018 edition marked a turning point.

ProWine China
ProWine China

Marius Berlemann, the youthful global head of the ProWein wine and spirit fairs run by Messe Düsseldorf, freely admits that the company’s first ProWine exhibitions in Shanghai were not instant successes. “We were early in the market,” he says, and it was not easy to attract the number and calibre of Chinese buyers he was looking for. But 2018, he says, “was the year”.

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