Paul Mabray has a warning for the wine industry: “Winter is coming.”
The compelling CEO of Emetry, a Californian data company, came bearing a list of threats to wine. An industry too invested in certifications and scores. Gimmicky private label wine. Young wine drinkers who can’t afford wines over $20. And wineries that think their profitability is assured if they build magnificent temples of wine to attract visitors. “Imagine me flying to San Jose to test drive a Tesla and then flying back while they ship the car,” said Mabray. “It’s a terrible model.”
He added, “The great American engine has slowed down. We’ve got problems and I don’t think they’re getting any better.”
There was more. A lot more. This, after all, was MUST – Fermenting Ideas.