Vinexpo 2019: A turning point for Europe's fairs

Vinexpo’s visitor numbers plummeted by 30% this year. Felicity Carter asks how the fallout will affect other fairs.

Vinexpo/Philippe Labeguerie
Vinexpo/Philippe Labeguerie

No region can rival Bordeaux for pomp and grandeur. The Vinexpo press dinner at Château d’Yquem, for example, was a masterpiece of theatre, with timpanists announcing the arrival of each course with a roll of drums.

But it was smaller than in previous years, as was Vinexpo itself. The number of exhibitors and visitors had both plunged and while the organisers did their best to make everything look normal by filling the hall with book stalls and restaurants, there was no disguising the near-empty car park.

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