Tier 1 trends in China

There are signs that engaged Chinese consumers are looking beyond red wines from traditional regions. Jim Boyce reports.

Beijing (Photo by Tom Winckels on Unsplash)
Beijing (Photo by Tom Winckels on Unsplash)

"Finally, we sold a bloody bottle of rosé.” Matt Bahen, the Greater China sales general manager for De Bortoli, is feeling good about China.

De Bortoli excels in wine that is the “antithesis of the China wine market” and its general obsession with Bordeaux and big fruity New World reds. For De Bortoli reds, he says, think of Pinot Noir and other lighter styles, along with rosé, sweet wines and fortified. All under screw caps. Not exactly a list of “greatest hits” for wine in China. But things are changing, as that rosé sale indicates, especially in Tier 1 cities such as Beijing and Shanghai. 

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