Fast learners rule in China's wine communication network

Stand still in China and you'll get left behind, delegates at the Wine Media Conference 2019 were told. Jeni Port reports.

The Chinese wine communication landscape
The Chinese wine communication landscape

Social media is changing fast in China. Stand still for too long, linger over a cat video or a singing, dancing celebrity and chances are you will have missed your chance for success on social media. Playing in this busy technological sandpit requires your full attention, all the time, delegates at the Wine Media Conference 2019 were told.

“If you are not a fast learner you will get, you know, behind,” explained Jeson Chen, managing director of JOR Partners, a Melbourne-based wine exporter to China. “You will not be able to catch up with the development of society, so you will need to be very active.”

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