the bottle is an impenetrable black, with nothing to distract attention from the gold coils around it. The centerpiece is gold adorned with 500 tiny diamonds, swirling around a one-carat diamond and gemstone centrepiece. Depending on the bottle, this can be a ruby, an emerald or a sapphire. Designed in collaboration with French jeweller Mellerio, Piper-Heidsieck’s Rare Le Secret High Jewellery Champagne arrived on the market in October 2018. Three magnums are currently on sale at Harrods, for a mere £115,000 ($150,600) each.
Traditional European markets are declining, so the Champenoise are focusing on Asia, the US and other emerging markets – which means new approaches are needed.
Enter the bling.