Champagne splits into two camps

Struggling small growers woo the Prosecco drinker, while the Grand Marques aim at the one per cent. James Lawrence explains.

Piper-Heidsieck’s Rare Le Secret High Jewellery Champagne
Piper-Heidsieck’s Rare Le Secret High Jewellery Champagne

the bottle is an impenetrable black, with nothing to distract attention from the gold coils around it. The centerpiece is gold adorned with 500 tiny diamonds, swirling around a one-carat diamond and gemstone centrepiece. Depending on the bottle, this can be a ruby, an emerald or a sapphire. Designed in collaboration with French jeweller Mellerio, Piper-Heidsieck’s Rare Le Secret High Jewellery Champagne arrived on the market in October 2018. Three magnums are currently on sale at Harrods, for a mere £115,000 ($150,600) each.

Traditional European markets are declining, so the Champenoise are focusing on Asia, the US and other emerging markets – which means new approaches are needed.

Enter the bling.

 

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