What do you do when you discover that your inexpensive wines are about to be priced out of the market? This was the dilemma facing Quintessential Wines, the US importer of Georges Duboeuf. Andrew Chalk Reports.
Marketers advise wine producers to have a good story to tell when they approach the market. An increasing number of them also suggest that wine producers need a clear purpose for making the wines they do. But, says Robert Joseph, there's an even better reason for making wine.
The wine world takes sustainability and the environment extremely seriously. On the other hand, as Robert Joseph points out, people in the wine trade also fly a lot. How can those two things be reconciled? He has some suggestions.