Marketing & Wine tourism

The label worth a thousand words

Your wine label has only a few seconds to attract a customer in a crowded store. How do you make it stand out from the crowd? What design elements should you consider when targeting different consumer groups? Robert Joseph talks to some designers.

Burgundy takes Manhattan

Instead of flying journalists to Burgundy, the Burgundy Wine Board decided to bring their region to the journalists. Marisa D’Vari reports on a novel promotion to show influencers how Burgundian wines could fit with New York’s lifestyle.

Turning novices on to wine

The wine industry in the US state of Virginia is growing at a tremendous pace, capitalising on passing tourists. But what do you do if you’re not on the tourist trail? Felicity Carter reports.