Marketing & Wine tourism

Time for wine to think differently about social media

Changes are afoot to social media algorithms that will impact the way social media is used. Jeni Port heard all about it at the Wine Media Conference, held in the Hunter Valley.

Why are wineries using wax seals when so many people hate them?

Retailers and consumers alike complain that wax seals on wine bottles are hard to open and spread shards of wax everywhere. So why, asks Aaron Ayscough, do winemakers persist in using them?

How to raise the price of a wine

If a winery wants or needs to raise its prices, what are its options? Jeni Port considers four different models.

Do commercial wines create wine lovers?

Do big brand wines bring people to the wine category? Or should people be encouraged to bypass them altogether? Felicity Carter asks those in the know.

Coffee with a dash of wine

Why are natural wines appearing in coffee bars worldwide? Simon J. Woolf goes looking for answers.

The online challenge for wine

Felicity Carter pays a visit to HAWESKO, Germany’s number one online wine retailer, to hear more about its digital strategy.

Young Brazilians take to wine

Brazil, one of the world’s largest economies, is slowly emerging from an economic crisis, a glass of wine in hand. Marcelo Copello reports.

Advice on doing wine business in Australia

James Lawrence interviews four experts to get a panoramic view of working with the Australian wine market.

Natural wine opens a path to profits

One winery has accelerated growth and profitability after exploring the natural wine scene. Simon Woolf talks to Jan Matthias Klein of Staffelter Hof in the Mosel.

Four ways to make a winery more profitable

Delegates at the two-day Wine Industry IMPACT conference, held in Australia this September, heard about practical steps they could take to become more profitable - and take back control from distributors and retail chains. Felicity Carter reports.

The fine wine marketing mistake

Professional women are beginning to outearn their male colleagues. Felicity Carter asks why the wine trade ignores their spending power.

The wine tie-in

Doing licensing deals with big media is proving lucrative for some wineries. Jeff Siegel reports.

Tier 1 trends in China

There are signs that engaged Chinese consumers are looking beyond red wines from traditional regions. Jim Boyce reports.

The birth of a wine brand

What does it take to launch a wine brand in the US? Roger Morris follows the creation of Kin & Cascadia.

What keeps the wine tourists coming?

It’s generally more profitable to keep existing customers than acquire new ones. Robin M. Back PhD looks at how one wine tourism investment that inspires return visits.