Marketing & Wine tourism

What keeps the wine tourists coming?

It’s generally more profitable to keep existing customers than acquire new ones. Robin M. Back PhD looks at how one wine tourism investment that inspires return visits.

When the wine tourists come

Wine tourism can cause issues ranging from choked highways to reputational damage. Jim Clarke looks at how US regions manage the situation.

Land of the long white wine party

Sauvignon NZ 2019 was an eye-opening look into the dynamics of an entire wine industry. Felicity Carter reports.

Smoothing the wine tourism curve

Tourism is a fast growing sector of the wine industry. But how do you avoid too many visitors at one time, and not enough at others? Felicity Carter finds a lucrative solution.

The appeal of the wine gift

Merchandise is helping to build winery profits. Rebecca Gibb MW reports.

US events worth attending

Liza B. Zimmerman has created a handy roadmap to US wine trade events.

When wine becomes a brand

The theme of this year’s Meininger’s International Wine Conference was ‘wine as a brand’. Felicity Carter went along.

Tips for creating a profitable wine tourism website

Many winery websites are missing key elements, according to a speaker at the recent International Wine Tourism Conference. Paul Richer advises on changes that can have a big payoff.

Portugal bets big on tourism

Gastronomy tourism is booming worldwide and wine regions are scrambling for their share. Adam Lechmere looks at how Portugal is beating the competition.

The inbox door opener

Marketers love email because the data shows it works – if the timing and content are right. Rebecca Gibb MW reports.

The power of metrics

The beauty of social media marketing is that the payoff can be measured. Jeff Siegel tracks three examples.

The Spice Route to market

South Africa’s Charles Back created a wine tourism template at Fairview that has been hugely influential. Michael Fridjhon explains.

Tour(ism) de Bordeaux

Consumers no longer just drink wine — they also make pilgrimages to its origins. As Roger Morris reports, Bordeaux’s efforts are burnishing the region’s reputation.

The eyes have it

Neuroscientific research is demonstrating what good designers have always known – the right label can sell the wine. Michele Shah looks at the work of Simonetta Doni.

Tower of Wine

When it opened in 2016, the big question around the Cité du Vin was whether the visitors would come. Sophie Kevany assesses the result.