General

Perspectives - Niche Markets

While the US and China are grabbing all the export attention, there are both established and niche markets across the world that can be quite profitable. James Lawrence speaks to people who are thriving.

Big data on the rise

New entrants to the market research field are bringing with them a facility for big data. Felicity Carter reports on Emetry, while Robert Joseph takes a look at Enolytics.

Brand data

London-based IWSR is one of the oldest wine research houses in the world. Sophie Kevany looks at how it’s still going strong.

What does the research say?

Companies wanting to venture into new markets no longer have to fly blind. Barnaby Eales looks at some of the market data services available to the wine industry.

French regional brands return

Once the backbone of the trade, négoçiant blends were eclipsed late last century by estate wines and the ratings game. Now they are making a comeback, says Roger Morris.

Russian tastes are changing

The ruble is down, but interest in wine is up. Anton Moiseenko charts the tastes of Russian wine consumers.

Southern vision

An interview with Gérard Bertrand  by Robert Joseph 

Perspectives - Russia

The Russian economy has been on a rollercoaster since 2014, when the ruble took a dive and European sanctions began to bite. But experts tell James Lawrence the market has bounced back.

The unstoppable rise of DtC

Direct-to-consumer sales are a significant and growing source of revenue for many US producers. Roger Morris reports.

What’s it worth?

While some in the wine trade search for rational formulae, Roger Morris reports that simple logic is often simply wrong. Price is in the mind of the buyer, not the seller.

The language of wine

Should China adopt a Western lexicon of wine, or one forged by its own people? Jeni Port looks at the thorny issue of translation.

The powerhouse of Poland

An interview with Robert Mielżyński by Robert Joseph 

Perspectives: selling wine in Poland

Poland is one of Europe’s fastest-growing wine markets, with sales doubling since 2010. At 6L per capita there is still ample room for further growth, too. Wojciech Bońkowski asks the experts for advice on which approaches work best with the different distribution tiers.