Social media offers a low cost way to stay in touch with your customers and build profitable relationships. While tweeting and posting can be fun, it can also be serious business, finds Felicity carter, especially if there is a clear strategy behind it.
The Grand Duchy of Luxembourg is populated by bankers and other wealthy people, giving wine producers a market on their own doorstep – yet one which isn’t prepared to pay international prices. After looking at the wines, Tom Cannavan considers their export prospects.
Switzerland is known for chocolate, watches and mountains – but not yet for wine. Chandra Kurt explains why the wines of this small alpine country, better known for its banking industry, are worth discovering. And how is the Swiss wine consumer different from elsewhere?
The Rhône Valley consistently produces wines that are high in quality and low in quantity, says John Livingstone-Learmonth. Add to that the very successful campaigns run by Inter Rhône and consumers are convinced. But are they soon going to be paying more for the privilege?
Hong Kong is the centre of the wine business in asia. But it is also houses one of only two wineries in the world where wines are made from snap-frozen grapes imported from major regions around the world. stephen Quinn reports from Hong Kong.
Rutherglen is a small town in northeast Victoria which has been through everything from a gold rush to a boom to a wine industry collapse in its time. Felicity Carter finds that it’s hung on to its wine treasures though good times and bad.